What is Augmented Reality?

Unlike virtual reality AR adds to the physical world around you

Does an AR device work for the corporate sector?

Defining augmented reality

Why use augmented reality?

How is augmented reality different from virtual reality?

How do augmented reality applications work?

What is the process of augmented reality (AR)?

To use augmented reality (AR) the user needs an AR device that also has a camera. AR devices are usually smart glasses, mobile phones or a tablet. The AR devices interpret the surrounding environment of the user.

This external environment could be the layout of a room or the countryside surrounding the user. A three-dimensional digital copy of the object (or ‘digital twin’) connects the virtual and real environment.

Augmented reality devices then download relevant information about the object from the cloud. The next step is the laying over of digital information over the object using marker based AR or trackers such as accelerometers, GPS or other sensory information.

Whether the user’s interaction is through AR glasses, Google Glass, an augmented reality game, a mobile device or through a head mounted display, they will experience a partly digital and partly real world environment 3D interface.

Real time data flow allows the user’s interaction to seamlessly change. They can interact with their real world surroundings and send commands to the cloud by moving and gesturing, via a touchscreen or using their voice.

Where does mixed reality fit in to augmented reality (AR) and virtual reality?

Virtual reality

Virtual reality means that the user’s interaction is not embedded in the real world at all. Instead the user is removed from the real world and fully immersed in a virtual reality world.

Unlike augmented reality (AR) that can be accessed via mobile devices or augmented reality glasses, virtual reality needs virtual retinal displays, heads up displays or a headset.

While in the virtual world of audio and imagery, the user can manipulate virtual objects, move around in every direction and interact to a degree. VR is often used in healthcare to train medical professionals, education, the armed forces, to screen real estate and architecture layouts and other forms of specialist training.

Our GameChanger VR programme is a great example of the way VR can be used to change children’s lives for the better. The programme of educational intervention includes immersive learning packages to help raise awareness of child criminal exploitation.

How commonly is AR software used?

Augmented reality put simply

Different augmented reality (AR) types

What technology is necessary for augmented reality to work?

Examples of successful augmented reality usages

Peel X and AR technology

Peel X uses primarily marker less technology as advances continue to enable greater compatibility between this technology and smartphones.

In 2021, a global report showed that Apple’s ARKit had 1.25 billion compatible devices in use by consumers, while Google’s ARCore had 891 million. As this continues to grow, more businesses and sectors will recognise the need for AR projects.

SLAM technology has added another layer of accessibility, making markerless AR more and more feasible for projects.

As compatibility between AR and mobile devices grow, it is essential to know your customer’s needs and understand the market before committing to an app software. In recent years, SLAM technology has begun to penetrate the market, enabling marker-less AR to become more feasible in modern projects. With regular monitoring of technological trends and advancements, our team can ensure projects are using the most appropriate tools and software to meet the intended audience’s needs.

Find out about our AR apps and experience